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David J Crawford
Product is a craft practised at the intersection of
viability // desirability // feasibility.
I write about crafting product that keeps people safe and helps them thrive in the ever-changing world of generative and agentic AI.
View the exhibition ↓The Exhibition · 09 pieces
Selected writing & projects.
Article · 008
The Right People, at the Right Time
Why AI in security & access control only works when it's underpinned by deterministic foundations.
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Project · 001
This Portfolio
The site as its own argument — a curated exhibition built to be read, not scrolled.
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Article · 007
From Painting to Sculpting
A more prototype-first, curation-led UX practice.
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Article · 006
Lessons on AI Acceleration
A personal reflection on new ways of working.
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Article · 005
The Auditor and the Agent
SOC 2 in the agentic SDLC: the five trust criteria don't change when AI writes the code, but the discipline behind them has to get real.
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Article · 004
AI Impact — Moats After the Scarcity Collapse
What still keeps competitors at bay when generative AI slashes the cost of knowledge, code, and content?
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Article · 003
AI Impact — Blue Ocean Strategy
Why the classic playbook for finding uncontested markets is being rewritten by generative AI, and where the next moats may lie.
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Article · 002
A Systems-Level Introduction
Starting with first principles.
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Article · 001
Future of Work
Welcome to the future.
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About
The craft lives where these three lenses overlap, and I work across all of them rather than from inside one. My transdisciplinary design approach starts from the problem, with no assumptions about form, and lets the solution emerge from the problem space itself. What grips me now is how generative and agentic AI can interact with transdisciplinary design to change the products we make and the way we make them: products that keep people safe and help them thrive.
- Viability
- Does it align and deliver value? The lens I work in now, leading AI product.
- Desirability
- Do humans want to use this? The lens I learned leading UX.
- Feasibility
- Can we build this? The lens I learned as an engineer.